Paulina Char is an American beauty-industry professional and social media personality best known publicly as the younger sister of actress and singer Sofia Carson. Unlike her sister, who built a career in Hollywood and music, Char has pursued work behind the scenes in the beauty business.
Char spent eight years at Tower 28 Beauty, where she worked in product development and helped the company develop cosmetics. In 2026, she left Tower 28 and joined m.ph beauty as its Head of Product Development, marking a new stage in her professional career.
She has also spoken publicly about her close relationship with Sofia, describing her own preference for working behind the scenes rather than pursuing an entertainment career.
| Category | Details |
|---|---|
| Full Name | Paulina Char |
| Also Known As | Paulina Daccarett Char |
| Profession | Beauty executive, product-development professional, internet personality |
| Known For | Sofia Carson’s younger sister |
| Born | July 21, 1995* |
| Birthplace | Fort Lauderdale, Florida, U.S.* |
| Education | Loyola Marymount University; Fashion Institute of Design and Merchandising |
| Degree | Business Administration and Management |
| Beauty Career | Product development at Tower 28 Beauty |
| Current Role | Head of Product Development at m.ph beauty |
| Sister | Sofia Carson |
| Parents | José F. Daccarett and Laura Char Carson |
| Nationality | American |
| Known Interests | Beauty, product development, business and real estate |
| Public Profile | Maintains a social-media presence while primarily working behind the scenes |
Early Life & Background
Paulina Daccarett Char was born in Fort Lauderdale, Florida, and is the younger sister of Sofia Carson. Public biographical sources list her birth date as July 21, 1995, although the date is not documented by a primary biographical source.
Her parents are José F. Daccarett and Laura Char Carson, and the family has Colombian roots. In a 2021 interview with HOLA! USA, Paulina and Sofia discussed their upbringing and the influence of their family, particularly their mother’s emphasis on independence, hard work and confidence.
Paulina has described beauty as an interest that began during childhood. In the same interview, she recalled spending time in her mother’s bathroom experimenting with creams and makeup products.
Education
Char studied at Loyola Marymount University, where she earned a degree in business administration and management in 2017, according to her professional profile as reported by the South China Morning Post.
She subsequently studied product development and marketing at the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. Her educational background helped establish the combination of business and product-development skills that became central to her career in cosmetics.
Career & Achievements
Career at Tower 28 Beauty
After completing university, Char joined Tower 28 Beauty, becoming one of the company’s early employees. Her work initially included product development and social media responsibilities before she moved further into product-focused roles.
Her career at Tower 28 lasted approximately eight years. During that period, she progressed into senior product development, working on the creation and development of beauty products. A 2024 LinkedIn post from a Sephora employee also identified Char as a Tower 28 product developer who provided product training and discussed the brand’s products with store staff.
Char’s own interviews show that she particularly enjoyed the creative and commercial sides of developing cosmetics. In a HOLA! USA interview, she described bringing an idea to life from its initial concept through the finished product as one of the most exciting parts of her work.
Move to m.ph beauty
In 2026, Char left Tower 28 Beauty for a new role at m.ph beauty, a cosmetics company founded by makeup artist Mary Phillips.
Char announced the move through her professional LinkedIn profile, saying that she had joined m.ph beauty as Head of Product Development. She also reflected on her eight years at Tower 28 and expressed gratitude for having been part of the brand from its early stages.
Cosmetics Business reported the move in July 2026, confirming that Char had departed Tower 28, where she had most recently been Senior Product Development Manager, to take the new leadership position at m.ph beauty.
The move makes product development the central focus of Char’s current professional identity rather than entertainment or influencer work.
Relationship With Sofia Carson
Paulina Char and Sofia Carson have publicly described themselves as very close. During their 2021 HOLA! USA interview, Sofia called Paulina her best friend and spoke about admiring her sister’s strength and individuality.
Paulina has similarly spoken warmly about Sofia’s work ethic. She said that Sofia had shown her what could be achieved through dedication and giving everything to a goal.
Despite their different careers, the sisters have appeared together publicly and have shared aspects of their family life and interests. Paulina has said that she feels more comfortable behind the camera, while occasionally enjoying appearances alongside Sofia.
Personal Life
Char generally keeps her private life separate from her professional and social-media presence. Her public interviews have focused more heavily on beauty, career development, wellness and her relationship with her sister than on romantic relationships or other personal matters.
She has also spoken about maintaining balance and wellness. In an interview with Frenshe, Char discussed the importance of mental health, family, work-life balance and taking time for herself.
She has been associated with charitable work involving the Cameron Boyce Foundation, including beauty-industry initiatives connected with epilepsy research.
Net Worth
There is no reliable, independently verified estimate of Paulina Char’s net worth from a reputable financial publication. Online figures are speculative, so no specific amount is included.
Interesting Facts About Paulina Char
- Paulina Char is the younger sister of actress and singer Sofia Carson.
- She studied business administration and management at Loyola Marymount University.
- She developed an early interest in cosmetics and beauty products, an interest that later became her professional career.
- Char spent about eight years working at Tower 28 Beauty before leaving in 2026.
- She joined m.ph beauty as Head of Product Development in 2026.
- Unlike her sister, Char has said she is more comfortable working behind the scenes than being in front of cameras.
FAQs About Paulina Char
Who is Paulina Char?
Paulina Char is an American beauty-industry professional and social media personality. She is also known publicly as the younger sister of actress and singer Sofia Carson.
What does Paulina Char do for a living?
Char works in beauty product development. In 2026, she became Head of Product Development at m.ph beauty, after spending about eight years at Tower 28 Beauty.
Is Paulina Char Sofia Carson’s sister?
Yes. Paulina Char is Sofia Carson’s younger sister. The two have spoken publicly about their close relationship, with Sofia describing Paulina as her best friend.
Where did Paulina Char go to college?
Char attended Loyola Marymount University and earned a degree in business administration and management in 2017, according to reporting based on her professional profile.
Did Paulina Char work for Tower 28 Beauty?
Yes. Char joined Tower 28 during the company’s early years and spent approximately eight years there, ultimately becoming Senior Product Development Manager.
Where does Paulina Char work now?
As of 2026, Char works at m.ph beauty as Head of Product Development. She announced the move after leaving Tower 28 Beauty.
Is Paulina Char an actress like Sofia Carson?
No. Char has pursued a career in beauty product development rather than acting or music. She has said that she is more comfortable behind the scenes than in front of the camera.
Conclusion
Paulina Char has built a career of her own in the beauty industry while maintaining a close relationship with her more famous sister, Sofia Carson. Her experience at Tower 28 Beauty gave her extensive product-development experience, and her 2026 move to m.ph beauty as Head of Product Development represents a significant new professional chapter. Although she is sometimes introduced through her connection to Sofia, Char’s work in cosmetics has become an independent part of her public identity.
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